Shine the Light on Hunger

Hunger exists in every county in Nebraska and Iowa, and one in four Heartland children is food insecure. You can make this year a little brighter for those in need this holiday season!

With the support of this very generous community, Conagra Brands has set an ambitious goal this year of raising the equivalent of 2 million meals to support the hunger relief efforts led by Food Bank for Heartland as part of the annual “Shine the Light on Hunger” campaign. Now in its 15th year, the campaign is a rallying call to support essential hunger relief efforts and provide meals for those in need. More families than ever are experiencing financial hardship and food insecurity due to the on-going impact of the Pandemic. Food Bank of the Heartland provided more than 37 million meals in FY 2021, 8.9 million more than the previous year.

To encourage the public’s participation in the campaign, financial donations will be matched up to a total of $220,000. This includes generous matches of $100,000 from the Conagra Brands Foundation, a matching donation from Spreetail, and $20,000 on behalf of Baker’s Supermarkets’ Zero Hunger Zero Waste commitment, and additional matching gifts from friends of the Food Bank.

*Source: Feeding America


The community is invited to make donations of nonperishable foods and/or funds. Through your support, you can help ensure the families in your community have access to healthy and nutritious food this holiday season. For volunteer opportunities CLICK HERE.


  • Protein, such as peanut butter, beans, and canned tuna and chicken
  • Macaroni and Cheese
  • Pasta and Sauce
  • Cereal
  • Pancake Mix
  • Canned Fruits and Vegetables
  • Boxed Meals and Kid-Friendly Cans with Pull-Top Lids


  • CLICK HERE to give monetary donations.
  • In a unique partnership with Park Omaha, it is easy to donate spare change. There will be white parking meters on the sidewalks scattered around town from November 12 through December 31. If you spot one of these white meters, please consider feeding the meter to help feed the community. The meters accept Credit Card, Coin, and Park Omaha App payments. The locations of these meters are below:
    • The Black Stone District (along Farnam)
      • Mula
      • Cone Flower
      • Nite Owl
      • Early Bird
      • CheeseBurgers
      • Antidote
      • The Switch Beer & Food Hall (36th & Farnam)
    • Downtown
      • 15th & Douglas
      • Orpheum Theater
      • Holland Performing Arts Center
    • Old Market
      • Spaghetti Works
      • Stokes
      • PepperJax Grill
      • 11th & Jackson
      • Le Bouillon
      • Upstream
    • Midtown Crossing
      • Garbo’s Salon
      • Modern Love
      • Lead Belly
      • Midtown Crossing Circle (West of center stairs)
      • Alamo Drafthouse Cinema
      • Smokin’ Oak Pizza


  • Visit the Baker’s Grocery Store at Lakeside Hills Plaza (17370 Lakeside Hills Plaza – Omaha, NE) on Saturday, November 20th between 9 am and 11 am to participate in our Stuff-the-Truck event! The Food Bank will have a truck stationed outside the store and our goal that morning is to fill it to the brim! While you shop, pick up some food to donate, then bring it to the truck outside after you checkout.
  • Bring the family to the KETV Drive-Through Family Festival at the Omaha Police Mounted Patrol Barn (615 Leavenworth Street – Omaha, NE) on Sunday, December 5th between 11 a.m. and 2 p.m. for free family fun! Volunteers will be collecting nonperishable food items for the Food Bank during the event, so be sure to clean those cupboards and bring some with you for those in need. You may remain in your vehicles and volunteers will collect the food you brought. CLICK HERE to learn more about the KETV Family Festival.
  • Plan on visiting any Downtown Arts & Cultural venues this holiday season? If so, below is a list of organizations that will be collecting nonperishable food items. While grocery shopping at Baker’s, pick up some nonperishable food items and drop them in the blue collection barrels as you leave the store! Below are all the Baker’s locations. Drop off your nonperishable food donation (s) at any of the locations below between November 17 and December 31.

Arts and Cultural Organization Donation Locations

The Durham Museum Joslyn Art Museum Holland Performing Arts Center
Omaha Children’s Museum Omaha Community Playhouse Orpheum Theater
Omaha Symphony Opera Omaha


Baker’s Grocery Store Donation Locations

Furthermore, Baker’s Supermarkets has generously pledged $20,000 to the Shine the Light on Hunger campaign on behalf of their Zero Hunger Zero Waste commitment.

7312 N 30 Street Omaha, NE 68112 3614 Twin Creek Drive Bellevue, NE 68123 801 Galvin Road Bellevue, NE 68005
13250 West Maple Road Omaha, NE 68164 4405 N 72 Street Omaha, NE 68134 888 S Saddle Creek Road Omaha, NE 68106
5555 N 90 Street Omaha, NE 68134 12025 West Center Road Omaha, NE 68144 17370 Lakeside Hills Plaza Omaha, NE 68130
505 N 155 Plaza Omaha, NE 68154