Shine the Light on Hunger

Hunger exists in all 93 counties of Food Bank for the Heartland’s service area — affecting 1 in 11 Heartland individuals. You can make this year a little brighter for those in need this holiday season!

With the support of this very generous community, Conagra Brands has set an ambitious goal this year of raising the equivalent of five million meals to support the hunger relief efforts led by Food Bank for Heartland as part of the annual “Shine the Light on Hunger” campaign.

Now in its 17th year, the campaign is a rallying call to support essential hunger relief efforts and provide meals for those in need. The Food Bank is now serving 4x the number of households compared to 2018 and is expected to serve 600,000 households this fiscal year – the highest in the Food Bank’s history.

To encourage the public’s participation in the campaign, every gift made before December 31 will be matched up to $245,000. This includes a generous matches from the Conagra Brands Foundation, The Scoular Foundation, Farm Credit Services of America, and Baker’s Supermarkets’ Zero Hunger Zero Waste commitment!

1 in 9

Kids affected by food insecurity and hunger in Nebraska


Meals distributed by Food Bank for the Heartland in fiscal year 2023


Partners served by Food Bank for the Heartland


The community is invited to make donations of nonperishable foods and/or funds. Through your support, you can help ensure the families in your community have access to healthy and nutritious food this holiday season.


  • Make a monetary donation to the Food Bank of the Heartland – click here to donate.
  • Find one of our special red-and-white parking meters and donate via credit card OR the Park Omaha app. Special thanks to Park Omaha for partnering with us!


  • Blue collection barrels can be found at Baker’s Supermarkets in Omaha AND your favorite Omaha arts organizations.
    • Most needed food items: Protein, such as peanut butter, beans, and canned tuna and chicken; Macaroni and Cheese; Pasta and Sauce; Cereal; Pancake Mix; Canned Fruits and Vegetables; Boxed Meals and Kid-Friendly Cans with Pull-Top Lids


Sign up for a shift at Food Bank for the Heartland to volunteer this holiday season! Grab a a friend, your family, or even your coworkers and give back this winter. For volunteer opportunities click here.

For more information about Food Bank for the Heartland, visit their website.